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building and protecting reputation

How to Manage Brand Equity

When Apple introduced the iPhone, it wasn't just launching a new product; it was enhancing its brand equity by aligning innovation with user expectations. You're constantly faced with the challenge of maintaining the value of your brand in a similar way. By engaging effectively with your customers and ensuring your products consistently meet their needs, … Read more

leveraging brand equity effectively

The Power of Licensing Harnessing Brand Equity

You've likely noticed how some brands are almost everywhere you look, yet you're not buying directly from their original product lines. This phenomenon is often the result of strategic licensing agreements, a tool that can significantly amplify a brand's market presence and, in turn, their revenue. By licensing their brand, companies capitalize on existing brand … Read more

developing brand identity strategy

Steps in Building Brand Equity

When you're building brand equity, the first crucial step is defining your brand identity. This isn't just about choosing a logo or a catchy slogan; it's about understanding and articulating what your brand stands for, its core values, and how it's perceived by your target audience. You'll need to be consistent in your messaging across … Read more

brand equity components list

What Is Not a Component of Brand Equity

When you think about brand equity, you might instinctively consider the tangible aspects of a company such as its physical assets or the skill sets of its employees. However, these are not direct components of what builds brand equity. While essential for operational success, elements like state-of-the-art facilities or a highly skilled workforce don't necessarily … Read more